Thursday, September 15, 2005

Apple Adds Video to Itunes

Apple Quietly Adds Video Podcasts to iTunes
www.digitalmusicnews.com

Wondering if iTunes will ever have videocasts? Wake up, because it already does. Without fanfare or even a word, Apple has started accepting the video-enabled podcasts, apparently in same way as “traditional” audio podcasts. Existing content leans heavily on technology offerings like Digerati University, Video Tutorials for Mac Software, ScreenCastsOnline, Video Tutorials for the Mac and PC, and Systm, which offers “how to technology geared toward geeks”. On the lighter side are Crookz, a Canadian parody on the show Cops, and Diggnation, a homespun “tech/web culture show” from user-activated technology news site digg.com. Mirroring the quiet move to video content, there is no apparent search mechanism for videocasts. A search of podcasts with “video” netted a few videocast results. With a little digging, a couple of more surfaced. Suffice it to say that Apple seems to be toeing the waters without making any big splashes—yet.

According to industry pundit Robert Cringely, video downloads are just around the corner. In a blog from May 5th, Cringely speculates that the move “is dependent on [OS] 10.4 and its H.264 video codec that I believe will be at the heart of an Apple HD video download service…And in 10.4, we can see the first parts of that system coming together, notably Apple's new HD Video Showcase, which routes you right through the iTunes Music Store. Increase the video selection, add prices, and they are done.” But while Apple shuffles its feet on video, broadband connection speed will be an inhibitor. Download time for a thirty-minute show will be significantly more than that of a podcast. Then there’s the viewing issue—right now the videocasts can only be viewed on the computer. That begs the question: Will a video iPod be coming soon? Christmas will be here in a few short months and like Santa says, “Better watch out!”

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