Technegros

Cingular Spins Exclusive Missy Elliott Ringtones

Cingular Wireless has recently scored a ringtone exclusive with hip-hop hitmaker Missy Elliott. The Atlantic/Warner Music artist will deliver a total of 26 thirty-second tones to Cingular customers, including several major chart-toppers. The collection of "Missy Tones" will be offered for $2.49 each, following price points for other Cingular ringtones. "Warner Music Group is committed to making the mobile space an important place for consumers to connect with our artists," said Michael Nash, SVP of Digital Strategy and Business Development. "With this agreement, Warner Music Group not only extends our great partnership with Cingular, but, for the first time, makes Missy Elliott master ringtones available to her many fans."

The Missy Elliott offering is part of a growing number of mobile music content exclusives. Most recently, rival carrier Verizon Wireless announced an exclusive mobile content deal with John Legend and Shakira, in addition to a ringback deal involving Black Eyed Peas. But Cingular has also been extremely active in the space, recently delivering a Foo Fighters ringtone prior the delivery of the single to radio. Going forward, expect a stream of similar deals, with US carriers aggressively jockeying for music-focused customers and revenues.

posted by Sneaker15 @ 9:18 AM